Emma Gilchrist, the co-founder of The Narwhal, walks through key learnings about running a small membership-focused media outlet, including user research, the importance of branding, her publication's marketing funnel and how they approach measurement and analytics.
LISTEN: Research, Branding and Membership w…
Emma Gilchrist, the co-founder of The Narwhal, walks through key learnings about running a small membership-focused media outlet, including user research, the importance of branding, her publication's marketing funnel and how they approach measurement and analytics.
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