Media Growth Lab

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How Publishers and Editorial Teams Can Work More Closely Together
Succeeding at a membership program requires breaking down silos
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Geoff Sharpe
February 2021
How To Run A Successful Daily Newsletter
The Peak is a quickly growing daily business newsletter in Canada. Here's how they built it.
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Geoff Sharpe
Why Laid Off Bell Sports Journalists Should Form A Worker Co-op
We cannot rely on legacy corporate media to save the journalism industry. It's time to build something better.
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Geoff Sharpe
Substack vs Publishers? Here's How One Outlet Is Making It Work
It's a unique partnership that could be a model for other publishers
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Geoff Sharpe
Collapsing the Funnel: How You Can Replicate Substack's Success
Publishers are ignoring the most important page on their website and it's costing them
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Geoff Sharpe
January 2021
LISTEN: Research, Branding and Membership w/ Emma Gilchrist from The Narwhal
Emma Gilchrist, the co-founder of The Narwhal, walks through key learnings about running a small membership-focused media outlet, including user…
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Geoff Sharpe
How Publishers Can Extend The Value of Their Content
Publishers succeed because their content provides an audience with value. But content has a cost. It takes time and money to create. For publishers…
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Geoff Sharpe
Welcome to Media Growth Lab
Media Growth Lab explores ways creators, media publications, writers, podcasters and anyone in the media space, can grow their platform. For 10 years…
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Geoff Sharpe
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